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How do people's preferences for styles change across different generations? In order to investigate how different age groups view hair fashion， a survey was conducted in Canada. The research data were gathered in the following way : People across the country were randomly selected with the use of telephone books. They were called and invited to join the study if they were in their (1) late teens， (2) late thirties, or (3) late fifties. After 600 people agreed to participate, the researchers interviewed them at home, while showing them a series of photographs of male faces, each of which featured a different hairstyle. The researchers were interested in examining how much the three generations favor the following five hairstyles.
Among the hairstyles was one commonly found in  the 1950s. It was called the "crew cut", which was closely clipped hair with a flat top. The style selected to represent the early 1960s was common among rock and roll groups. It featured hair cut evenly across the forehead with just enough to cover half of each ear. Hair that was not cut at all was fashionable in the late 1960s. In this period, hair down to the shoulders was not uncommon. The early 1970s were represented by curled hair which was brushod up into a high, soft and woolly bush. The hairstyle ascociated with the late 1970s was shorter than that in the early 1970s. The hair was brushed down to cover the ears and the sides of the face. This was the "disco" style.   The chart below indicate the percentages of each hairstyle chosen by people in the three age groups
Two major findings came out of the survey. The first one was that particular hairstyles were preferred to varying degrees. The crew cut was popular in all three groups. The least favored hairstyle. in contrast. was the "bushy" style. The disco style was chosen as the second most favored hairstyle by the oldest group, although this styte was not so popular among people in their late thirties. Long hair turned out to be unpopular among people in their late fifties. 　The second finding of the survey was that older people preferred a more limitted range of styles. Each of the five hairstyles was selected by more or less equal percentages of those in their late teens, probably reflecting the varied lifestyles of young people. In the case of people in their late thirties, however, there was a strong preference for three styles.  This tendency to favor fewer styles is more clearly seen in the oldest group, who for the most part preferred only two hairstyles.
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